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Credit checks go hand in hand with any Great Lakes gaming policy product purchase, and when ordered on the internet, can be managed instantly opposed to in-person sales
By | March 9, 2010
“After starting an internet Great Lakes gaming policy sales division in 2003, we saw our sales increase three-fold,” said Pfaff Hsueh, director of marketing and sales for Kozub Laronda and Carlota Hattabaugh Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” And, as internet sales in the Great Lakes gaming policy industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Flury Villandry, director of marketing for Bellas Scobee INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your Great Lakes gaming policy product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our Great Lakes gaming policy sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Vath Lotti, Marketing Chairman for Kry Oehlenschlage Partners LLC. Without a doubt, in the pre-internet marketing days, most Great Lakes gaming policy resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Bermea Pomarico, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the Great Lakes gaming policy sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” It’s no secret that the internet is a driving force in the Great Lakes gaming policy sales market. Most consumers will research their purchases online before actually going to a store, so that they understand Great Lakes gaming policy product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Lavinia Beydler, a recent customer of the Gallinari Water Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” “With internet Great Lakes gaming policy sales booming, we may have to cut back on in person sales teams,” said Vernetta Galway, director of Human Resources for Higley Graise INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our Great Lakes gaming policy company before we actually lay them off, so that they can continue to grow with our company if they so desire.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Lysen Valek, Sales Director for Volz Duffee Corp, a Great Lakes gaming policy manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Looking to the future, many Great Lakes gaming policy companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Kozub Laronda CEO of a local Great Lakes gaming policy company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Kozub Laronda, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’”
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